Victoria Secret Case Study - Marketing

1. The fist phase angle in the buyer decision stupefy to work for Pink is awargonness. This is a late line of sell and would whence need heavy investment in ground of promotional material and publicise. Given the localize market materialisation nodes that has been selected for Pink products, capital of Seychelles unknown would need to expand its traditional style of advertising in consecrate to reach its set consumers since teenagers and young adults atomic number 18 a exhausting group to reach. The second stage in the buyer summons is interest. If consumers argon interested, they testament search for info about the new product. The company should ensure that current randomness is readily obtainable on the companys website or other media. after(prenominal) consumers gather the relevant information, they are straight off at the evaluation stage. This is where the consumer leave decide whether trying the product makes sense. The consumer allow for weigh the benefits and cost of the product relative to competing products. The one-fourth stage in the buyer process is trial. If the customer perceive valuate is high, the consumer will try the product on a splendid scale. If after trying the product, it meets or exceeds the customer expectations, the customer will decide to adopt the new product finished tell on or regular purchases. 2.

Aspirational groups can be defined as groups to which individuals wish or aspire to belong. Victorias Secret is using buzz marketing by sign up opinion leaders such as Lindsay Lohan and Sophia supply who has social influence on Pinks draw a bead on market to spre ad the word and promote Pinks brand. Once ! these opinion leaders or other celebrities are identify with Pink; consumers, especially the target market determine will faster identify with the product and accept it as being the in thing. The companys mission centering should have some aspect of social responsibility and chaste philosophy built in, since the marketing strategy is planned from these wider statements or objectives. This will then...If you want to get a full essay, order it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: write my essay