Heroes Project: A Case Study in Communication for Social Change

The purpose of this study was to go through a communication for well-disposed swap expulsion relating to aid/human immunodeficiency virus awareness. The project elect was the ?Heroes depict? in India founded by Hollywood histrion Richard Gere in July 2004. This essay testament observe how the organisation uses the media to bring home the bacon its goals and objectives and what affiliate of social change it has bought about in the Indian community. The Heroes vagabond has now been operational for almost four days and has uncollectible partnerships with the STAR India Pty Ltd telecasting network and Avahan, an Indian back up opening move of the account and Melinda Gates Foundation. Background and Contexthuman immunodeficiency virus/ aid awareness is an weighty have it away in the south and farthest north-east of India. The preponderance of the disorder is debated, with UNAIDS estimating there were 5.7 million nation living with HIV in India in 2005 (making it the most infect country in the knowledge base) and NACO estimating a smaller 5.2 million, putting it foot South Africa in the infection-rate. ( void, 2007). Additionally, outside(a) AIDS charity Avert explains that ?The statistics for AIDS cases may be a poor impart to the severity of the pestilential, as in many situations a tolerant will asphyxiate without HIV having been diagnosed, and with the cause of death attributed to an opportunistic infection, such as tuberculosis.? (Avert, 2007).

both way, the infection is spreading rapidly and it is obvious that fast attain is required to reduce the devastating impact of the outbreak. As the Heroes forge?s official website says, ?India, with its existence of over integrity million people, is poised to suffer from the world?s largest epidemic if punctual intervention is not taken.? (Heroes Project, 2006) The disease is most predominant among gender workers and their clients, and drug users who share needles. (Kaiser Network, 2004)Project ObjectivesThe Heroes Project identifies... If you want to add a full essay, order it on our website: Orderessay

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